Two Robbers Seltzer Co.
June 2021 - October 2022Two Robbers is one of the fastest growing craft beverage startups in the country and branching out into Happy Coffee, Fishtown Taproom, and other various fun projects. The focus with Two Robbers goes beyond making a top of the line beverage. It’s a community for creativity, art and converstion. The brand focuses on incorporating different art styles ranging from photography, videography, design, comic books, and way more.
What started as a freelance photogrphy project back in January of 2020, turned into a full time design gig with the team over a year later.
Working with the art director and the co-founder, we work together to bring the best of contemporary designs and work. As a team, we focus on branding strategies, such as posters, events, social media content. In addition, we find new ways for advertising which include creating comic books, pop-ups, cars, merch and events. During my time with the company, I’m able to expand my knowledge on animation, photo retouching, branding and much more.
Can illustrations by Jonny Mowat.
Two Robbers x Union Beer Distributors Truck
Two Robbers had an opprotunity to create truck wraps for the New York beer distributor; Union Beer. Keeping in mind these trucks will be on the road, it was best to keep the design simple, yet to the point. Therefore, the slogan, image and flavor are the only things on the truck apart from the logo.
Can photography by Ian Shiver.
Two Robbers at Citizens Bank Park
The sales team did an amazing job and Two Robbers is officially sold at Citizens Bank Park, the home of the Philadelphia Phillies. With this addition, we had a space for a poster. Super stoked to have been able to design and photogoraph this poster from the ground up! We went to the stadium to capture some photos of this big achievement.
Instagram Content
Going to the factory that packages Two Robbers, the goal was to record an ASMR style video for social media. Give the viewers a view from behind the curtain of how Two Robbers is put together. Next, with the first release of the first Two Robbers Comic Book, the team had an idea to post up Two Robbers Comic Book Stands at the best stores or restaurants that sell Two Robbers. This was a promotional video advertising these wild Comic Book Stands.
FullTilt Labs
June 2022 - PresentFullTilt Labs is an upcoming cannabis cultivation company. The first task of this project was to come up with a logo and chip away at a brand identity behind the scenes. Similar to your craft beer, FullTilt Labs aims to produce the equivalent of craft cannabis. The brand wants to focus on giving off a “premium” feel to its name, while keeping it cool and hip.
After the logo was established, the next focus was to create a placeholder website and some merch. Since this is a field I’m not familiar in, a lot of time has gone into researching already well established cannabis brands. My knowledge of the alcohol industry allows me to bring in some valuable information about marketing as well. One idea was to create apparel that will seperate them from its competitors.
This is an ongoing freelance project.
Scope -
Creative direction
Brand identity
Copywriting
Apparel design
Web design
Photography
Tools -
Illustrator
After Effects
HTML5/CSS
Photoshop
Lightroom
Photography
Shirt Design and Shoot
This project was loads of fun. I love designing apparel. The shirts were designed to generate hype while the brand is still developing its product. The slogan for FullTilt Labs is “Expanding the Mind.” This couldn’t be another white logo shirt for an up and coming cool brand. It had to represent the brand and also get it’s target audience excited about what’s to come.
This was further accomplished by creating a mysterious style video of a spinning shirt. The process was quite fun using a greenscreen, lights to create the floating shirt.
This was further accomplished by creating a mysterious style video of a spinning shirt. The process was quite fun using a greenscreen, lights to create the floating shirt.
Beyond Winter.
December 2020 - March 2021Beyond Winter. is a 4 month long project that emphasizes the influence of traveling. It is a documentation of my 2020-2021 winter season. The idea was to capture the moments that were simply inspired by snowboarding (or skiing).
To simply put it, this is the progression of the journey my friends and I had on and off the mountain. As a result, the photographs captured the experiences of our winter, collectively. The pursue for our passion as snowboarders or skiers or whatever it may be, brought us all together to create experiences that cannot be recreated.
On a more profound meaning, Beyond Winter. was a way to show how photography slows down each moment in time. One shot captures a memory; it captures time. The project was completed by organizing these photographs to tell a story. Next, I was able to have my friends write their own thoughs and share their own experiences and hear their own stories.
Selected for AIGA Philadelphia Locally Sourced exhibit.
Special thanks to Two Robbers and Elevated Surfcraft for their support during this project.
Scope -
Art direction
Book design
Logo design
Copywriting
Typography
Photography
Grid systems
Tools -
InDesign
Illustrator
Photoshop
Lightroom
35mm Cameras
Elevated Surfcraft
April 2020 - PresentElevated Surfcraft is a snowboard company based in Mammoth, California. What makes these snowboards unique is the inspiration the shapes take from surfing. (I can go on and on about the significance and designs of these shapes).
The main focus while at Elevated Surfcraft was to work on new graphics and new snowboard shapes. The process was to get the snowboard dimmensions and shape and transition it into Illustrator. The previous boards already had an existing design identity surrounded by simplicity and colors so I had to tie in the new graphics with the old. The color pallete was combined with the name of the boards. For example: Whiskey Jack was named after the bird, using its colors we came up with the color scheme for the board to match its name.
Following this, the next tasks were to create a social media campaign to engage individuals in the shapes of the boards. This was solved by creating a campaign to teach followers what makes these boards different than regular boards.
I worked closely with Aaron (the founder) and we discuss different ideas that will bring success. Sometimes I’m given the free hand for creativity, other times we have a vision of what we want to create.
(All photography provided by Elevated Surfcraft).
Scope -
Snowboard design
Visual identity
Layout design
Motion graphics
Book design
Infographics
Social media coordination
Tools -
Illustrator
Photoshop
After Effects
Procreate
Shopify
97 Labs
March 2020 - July 2021An experimental apparel design project. The purpose was to study and experiment with different design styles, mediums and ideas, while tying it all together through apparel.
The problem I wanted to solve was mixing fashion with art. This was done by studying contemporary fashion and design trends. I wanted to take something that feels familiar and make it unfamiliar. This was communicated using video, photography, posters, and anything in between.
The idea was to create a brand, release a few drops, and interact with other artists. This was split into different projects. 97 Labs did a photoshoot for Oklahoma Smokes. This also led to becoming a sponsor of Freedom NJ. (Freedom NJ is a non-profit organization that provides an indoor place to skate during the NJ winters).
The Instagram campaign drew a lot of attention and positivity and grew to 600+ followers. The apparel that was created was shippede throughout the US, Canada, Poland and Netherlands. Apart from creating various design concepts for apparel, a series of posters was created with the objective to questioning reality. This was inspired mainly by René Magritte’s The Treachery of Images.
Scope -
Creative direction
Brand identity
Illustration
Apparel design
Social media coordination
Motion graphics
Photography
Prints
Tools -
Illustrator
After Effects
Photoshop
Lightroom
Premier Pro
Photography
Apparel Design & Posters
97 Labs was started as my idea to create my own apparel. During this time, I was able to pull together 3 shirt designs, 1 hoodie and 1 tote bag. It all came together with photoshoots and advertising posters used throughout social media.
Various Posters
Projects to continue engaging with followers inbetween drops. Focusing on enhancing our minds and perception. This was centered around exploring visual solutions, trying out new identities. Also created a mock chess club and interacted with the followers
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Project No. 004 - Push Wood Not People
(Part of becoming a sponsor for FreedomNJ)Teaming up with my buddy Coleman, we wanted to pay tribute to his idea of sponsoring a local indoor skatepark in Trenton, NJ. We came up with a shirt illustration and a positive message for all during the struggles 2020 brought upon everyone. The idea behind the flower was a symbolism for nature. To unify this, “Push Wood, Not People,” was a symbol for pushing a skateboard and not each other.