This is the work of Pawel Bednarski (aka Pawlisko). Currently, Pawel is a Designer at Two Robbers. He graduated The College of New Jersey with a B.F.A in Graphic Design. These are his thoughts, ideas and professional work. His projects range from book design, motion graphics, social media campaigns, infographics and anything in between. His goal is to keep expanding his knowledge and skills in the design field as much as possible.


ELEVATED SURFCRAFT
April 2020 - May 2021
Snowboard Design, Infographics, Social Media

https://elevatedsurfcraft.com︎︎︎
https://instagram.com/elevated_surfcraft︎︎︎

(All photography provided by Elevated Surfcraft).

Elevated Surfcraft is a snowboard company based in Mammoth, California. What makes these snowboards unique is the inspiration the shapes take from surfing. (I can go on and on about the significance and designs of these shapes).
The main focus while at Elevated Surfcraft was to work on new graphics and new snowboard shapes. The process was to get the snowboard dimmensions and shape and transition it into Illustrator. The previous boards already had an existing design identity surrounded by simplicity and colors so I had to tie in the new graphics with the old.

The color pallete was combined with the name of the boards. For example: Whiskey Jack was named after the bird, using its colors we came up with the color scheme for the board to match its name.

Following this, the next tasks were to create a social media campaign to engage individuals in the shapes of the boards. This was solved by creating a campaign to teach followers what makes these boards different than regular boards.

I worked closely with Aaron (the founder) and we discuss different ideas that will bring success. Sometimes I’m given the free hand for creativity, other times we have a vision of what we want to create.

Link to PDF of the 2021 Lookbook.






Designing the 2021/2022 Snowboards
Working with Aaron, we designed the MegaFish, Whiskey Jack,
Micro Driver, Minni Hawk. Completely redesigned the Powfish
and reworked minor aspects of the previous boards. This project
included creating print files for the factory and following it up by
creating mockups for the web site and social media.




Social Media Infographics
After finalizing the snowboard graphics, the next part was
to create a social media campaign to educate the viewers
about each boards. When it comes to snowboards, the most
important aspects of the board is the profile, the length, and
in this case the taper.  This was done for each of the 13 boards.

2021 Lineup (from left to right) Minni Driver, Shortboard, Step-Up, Log, MegaFish, Whiskey Jack, Redtail Hawk, Redtail Hawk Split, Powfish, Goldfish, Minnihawk Split, Minni Fish.





Website/Lookbook Graphics

Next part was to create vectors for the website to visually
communicate what each board is about and how it’s made.
This was split up into 2 sections: Profile and Length. (3 of 13 
examples below).







5’2 Whiskey Jack Length and Profile





5’10 Log Length and Profile







4’10 Goldfish Length and Profile


Social Media Ads 
The last part of the campaign was too create Instagram
ads for each board. These consisted of a heading and sub
heading for each board and followed the colorful art direction.
Each board was associated with its own color.







4/20 Homie Hookup
Elevated Surfcraft has a demo board sale each season.
This was an Instagram post of the sale boards.









Inbetween Posts
Apart from the 2021 Snowboard campaign, I worked on
various Instagram posts and stories to keep the users
engaged. This consisted of anything from interactive
Earth Day posts to the “Elevated Human Rights” post.










©Pawlisko 2021