Elevated SurfcraftApril 2020 - Present
Elevated Surfcraft is a snowboard company based in Mammoth, California. What makes these snowboards unique is the inspiration the shapes take from surfing. (I can go on and on about the significance and designs of these shapes).
The main focus while at Elevated Surfcraft was to work on new graphics and new snowboard shapes. The process was to get the snowboard dimmensions and shape and transition it into Illustrator. The previous boards already had an existing design identity surrounded by simplicity and colors so I had to tie in the new graphics with the old. The color pallete was combined with the name of the boards. For example: Whiskey Jack was named after the bird, using its colors we came up with the color scheme for the board to match its name.
Following this, the next tasks were to create a social media campaign to engage individuals in the shapes of the boards. This was solved by creating a campaign to teach followers what makes these boards different than regular boards.
I worked closely with Aaron (the founder) and we discuss different ideas that will bring success. Sometimes I’m given the free hand for creativity, other times we have a vision of what we want to create.
(All photography provided by Elevated Surfcraft).
Social media coordination