Praktisk PropTech is a Norwegian podcast focused on a crucial yet often overlooked topic: indoor air quality in homes and office buildings. Hosted by industry experts Tommy and Martin, the podcast translates complex technical knowledge into accessible insights for listeners, quickly gaining traction and credibility in its niche.

As the brand grew, Praktisk PropTech required a rebrand to establish a more professional and cohesive visual identity. The logo was refined, and templates were created for Apple Podcasts and Spotify covers to ensure consistency across platforms. Tommy and Martin were introduced visually as the podcast’s faces, creating a recognizable, approachable presence. Following the rebrand, the podcast climbed to the top of Apple Podcasts and Spotify charts.

The brand extends beyond audio and video content through in-person events, including their Dugnaden, a keynote held at the Norwegian Maritime Museum in Oslo. By combining a consistent visual identity with strategic audience engagement, Praktisk PropTech sets a high standard for awareness around healthier indoor environments, both in corporate spaces and beyond.