Lunchbox
Lunchbox is a food technology company dedicated to providing top-tier tech solutions for the food industry. As a SaaS and B2B company, it also takes on exciting external projects. When I joined, the company was shifting its focus from supporting small businesses to catering to mid-market and enterprise brands.
With this evolution in vision, the brand needed to be elevated. This led to a complete overhaul of digital assets, resulting in a more refined and polished brand identity. By developing new brand guidelines from the ground up, Lunchbox established a strong, distinctive voice—one that could compete with the big boys such as DoorDash, UberEats, and Toast.
Brand Identity
Digital & Print Design
UI Design
Sales Collateral
Storyboarding
Scope
Renzon Cornado
Savannah Schmidt
Adriana Desmond
Team
Links
Lunchbox’s grids & layouts set the foundation for creating consistent and visually compelling compositions across all brand materials. They provide a clear framework that ensures a cohesive and intuitive visual experience, strengthening the brand identity across many different platforms across print and digital layouts.
The core grid structure for both digital and print layouts consists of an eight-column by eight-row grid, with 10-pixel margins and gutters. These grids serve as best practices for adapting layouts across various screen sizes while maintaining brand consistency.
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