97 Labs

97 Labs was an experimental project aimed at exploring and blending various design styles, mediums, and concepts—ultimately bringing them together through apparel. The goal was to bridge the gap between fashion and art by studying contemporary trends and reimagining the familiar into something entirely new. This vision was expressed through video, photography, posters, and a variety of other creative formats.

With a strong social media presence, 97 Labs gained recognition and led a photoshoot for Oklahoma Smokes. This momentum also secured a sponsorship with Freedom NJ, a nonprofit that provides an indoor skate space during New Jersey’s harsh winters. The Instagram campaign sparked engagement and positivity, growing the brand’s following to over 700+ at its peak. The apparel created through this project reached customers across the U.S., Canada, Poland, and the Netherlands.