97 Labs was an experimental project exploring the intersection of design, fashion, and contemporary art. The goal was to blend diverse styles, mediums, and concepts and express through apparel, posters, video, photography, and storytelling. 97 Labs fostered a local creative community of artists, poets, musicians, while organizing local events.

The project developed a cohesive visual identity across social media and physical prints, including merch, event posters, and campaigns. Notable initiatives included a photoshoot and tote bag release with Oklahoma Smokes, as well as a sponsorship with Freedom NJ, a Trenton-based nonprofit providing an indoor skate space.

Through curated campaigns and consistent visual language, 97 Labs grew its following to over 700 on Instagram and expanded its apparel reach internationally, including the U.S., Canada, Poland, and the Netherlands.

The project served as a playground for creative experimentation, bridging fashion and art while exploring new ways to engage audiences and develop new techniques.