La Cultura began as a small pizza venture in Mercer County, built around the craft of handmade, market-fresh pies. As the business grew, it needed a clear visual foundation; an identity system that could support its expansion into social media, packaging, merchandise, and future brand applications.

I developed the logo and visual system to give La Cultura a headstart in structured and a recognizable presence. The mark reflects the essence of the brand, organic, handmade, and rooted in tradition of Trenton and Mercer County, NJ. All while maintaining the simplicity needed for flexible application. The color palette draws from earth-toned, natural hues, reinforcing the brand’s emphasis on freshness and authenticity.

The identity system includes typographic standards, color guidelines, and a set of visual assets designed for consistent use across pizza boxes, apparel, stickers, and digital platforms. What began as a small side hustle gained a cohesive, purpose-driven brand language, giving La Cultura the visual structure needed to grow with clarity and intention to take on the NJ market.