Elevated Surfcraft is a California-based company that translates the surf ethos into snowboarding, skateboarding, and bringing it back to surfing products. The brand name itself is recognized for its innovative snowboard shapes that prioritize movement, terrain responsiveness, and a rider’s connection to the environment. Each product is designed to convey a distinct style, rooted in the philosophy of bringing the stoke of surfing to the mountains.

Working with Elevated Surfcraft, we focused on expanding and refining the brand’s visual language to match its unique product philosophy. This included reshaping the graphics of each snowboard, developing merchandise, and articulating detailed visual descriptions that highlight what makes each board distinct within the quiver and against competitors.

The identity system was applied across a variety of mediums: social media infographics, rotoscope animations, product placements, and annual lookbooks. Collaborations, such as with Anheuser-Busch’s Kona Brewing Co., leveraged this identity to reinforce the lifestyle-driven positioning of the brand.

At the core, Elevated Surfcraft’s visual system is designed to communicate stoke, movement, and diversificsation, ensuring that every interaction, from product to campaign, reflects the energy and philosophy that define the brand.

Fun fact: Elavated Surfcraft boards can be spotted in a local California skateshop in Week 5, Season 1, Episode 15 of the Bachelor.