Two Robbers is a craft beverage brand that combines premium products with creativity, art, and cultural engagement across the Northeast U.S. Its visual identity integrates photography, videography, comic book illustrations, and graphic design, creating a flexible identity that is distinctive and memorable across all applications.

The brand extends beyond packaging into immersive experiences such as its flagship taproom, pop-up events, branded vehicles, and merchandise. Key deliverables included OOH campaigns, wildposters, product photography, sell sheets, social media assets, and collaborative projects, all designed to reinforce Two Robbers and its Philadelphia roots.

As the designer on the team, I collaborated closely with the Art Director across a wide range of projects, contributing to packaging design, tap-handle development, and merchandise. I also led the majority of our photography initiatives, including product shoots and lifestyle campaigns that shaped the brand’s visual storytelling. In addition, I focused heavily on producing OOH campaigns; wildposters, billboards, truck wraps, and more.

Strategic partnerships with the Phillies and Eagles, along with multiple editions of comic book releases, further extended the brand’s storytelling and reinforced its unique position in the market.